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Founding store
Whyback
Statement of price
Specimen 001Rotterdam2026
€19
from · per month · no per-return fee
ItemAmount
Diagnosis, whole catalogincl.
Reversible page fixesunltd
Measured before / afterunltd
No per-return fee€0.00
Setup & onboarding call€0.00
30-day free trial on every plan · cancel anytime€0.00
Starter / month€19.00
Two plans, one product.
Starter
€19 a month. Up to 500 orders a month.
Growth
€49 a month. Unlimited orders.
Both plans are the complete product: the same diagnosis, the same reversible fix, the same measurement against a control group from your own catalogue. The only thing that changes is the monthly order band the price is pitched at. No overage, ever, no charge per return, and nothing is throttled if you outgrow Starter.
The arithmetic — drag your monthly returns
Per-return pricing bills you more precisely when your returns get worse. Ours does not move.
Where the money already goes
Independent research puts 19.3% of online sales into returns (NRF, 2025 Retail Returns Landscape). Asked what drives them, 100 US apparel brands and retailers named size and fit more often than anything else — 53% of them (Coresight Research, 2023). Size and fit is exactly what a product page can answer.
Your own arithmetic, not ours: last month’s returns × what one return actually costs you — return shipping, handling, and the markdown on what you cannot resell as new. That is the number the product page is competing against. Whyback does not promise to lower it. It measures whether the change you approved moved your own rate against your own catalogue, and says so when it did not.
Terms we hold ourselves to
Never a fee per return.
Every fix reversible in one click.
Honest in writing when it fails.
Read-only until you approve.
No cookies, no visitor tracking.
Asked at the till
Q · What if my page is fine?
A · The diagnosis says so and writes nothing.
A · The diagnosis says so and writes nothing.
Q · Do I need a developer?
A · No. Install, approve, done.
A · No. Install, approve, done.
Thank you · no per-return fee
One number, no meter running
Sixty days, or your money back.
If 60 days after Whyback's first fix your control-adjusted return rate hasn't improved on the fixed products, or Whyback found no page-fixable cause at all, we refund every euro. No questions.
The second half matters as much as the first. If Whyback scans your catalogue and honestly tells you your pages are fine, you paid for a no, and you get your money back for it. Restraint should cost us, not you.
The refund is issued by a person as a Shopify app credit. It is never conditional on leaving, changing, or withholding a review.
Coming soon to the Shopify App Store
The first five stores write the case study.
The first five stores keep the founding price for three months, get the first measured before/after of their own catalog, and have a direct line to the founder.